Nicole Majkowicz, Angela Gallik, Tiffany Fraley, and Alicia LaFollette
CHICAGO, IL – InConvenience Inc has launched The G Club, a new loyalty app designed to reward customers for shopping at The Gas Spot with new savings, convenience, and personalized offers.
The G Club allows customers to earn points on eligible in-store and fuel purchases with flexible reward options from free food to fuel discounts. The app includes Clutch’s Clubs, the digital version of The Gas Spot’s coffee, Frazil, and fountain drink punch cards. Available for both Apple and Android devices, The G Club’s additional features include access to third-party delivery services through Lula Commerce and a section with eligible tobacco offers for customers aged 21 and older.
The G Club loyalty program gives InConvenience Inc valuable insight into customer preferences, helping the company improve its product selection, offer more relevant promotions, and deliver savings that matter to Gas Spot customers. With Brand Director Alicia LaFollette guiding design, The G Club app reflects The Gas Spot’s signature playfulness and dedication to customer connection.
“The G Club is about more than points and discounts. It’s about rewarding the customers who choose to shop with us and giving them even more reasons to come back,” said Tiffany Fraley, CEO of InConvenience Inc. “For our customers, that means more savings and a little more convenience in their everyday lives. For us, it means better understanding what they want so we can make smarter decisions about the products, promotions, and experiences we offer. We’re a company built on relationships, and The G Club gives us another way to strengthen them.”
The G Club loyalty program is powered by Velocity Logic and was created in partnership with Convenience and Energy Advisors, whose previous collaborations include the updated Stinker Stores and MAPCO car wash apps.
“The pattern across these launches is that success tracks to culture, not technology. InConvenience had that long before we got involved,” said Peter Rasmussen, Founder and CEO of Convenience and Energy Advisors. “Our job was to make the day easier for store teams, not more complicated. The grit is theirs. Technology supports it and never replaces it.”
LAUNCH PARTY
From left: The Gas Spot at 303 W. Locust, Davenport, IA; Lindsay Griffith with launch party attendees; launch party goer in the G Club photo booth
To celebrate The G Club app’s launch, The Gas Spot at 303 W. Locust St. in Davenport, Iowa was the host of a community celebration on October 29, 2026. The five-hour event featured giveaways, games, a photo backdrop, a local food truck, and corporate team members helping customers download the app and discover its benefits.
“The G Club is a natural progression for our brand. We’ve always focused on creating an environment that’s approachable, fun, and connected to the communities we serve, and this gives us a new way to extend that experience beyond the store,” said Alicia LaFollette, Brand Director of InConvenience Inc. “It’s going to allow us to better understand what our customers want, reward them for choosing us and give them even more reasons to come back.”
FOUNDING MEMBERS
Ahead of the launch, The Gas Spot invited customers to sign up as Founding Members through its website. Those who provided their phone number and email to receive launch updates were offered seven consecutive days of free fountain or dispensed beverages upon downloading the app.
919 customers signed up as Founding Members during the seven-week pre-launch campaign, signaling customer enthusiasm that has only increased since the app’s arrival. “We’ve had customers coming to our G Club events with the app already downloaded and ready to show us. Folks go back out to their cars to get their phones so we can help them get set up. I had forty adults pose with our G Club Member photobooth props to have their picture taken. Our store communities are as excited about The G Club app as we are,” says Lindsay Griffith, InConvenience Inc’s Community Engagement and Public Relations Manager.
For additional images or further information about The G Club app, please contact Lindsay Griffith, Community Engagement and Public Relations Manager at li*****@**************nc.com.
InConvenience Inc is a women-led convenience retail company committed to bringing convenience, opportunity, and community connection to the markets it serves. Guided by its philosophy of “Convenience with Conviction,” the company focuses on delivering value to customers, creating opportunities for employees, and supporting communities through grassroots initiatives, ethical operations, and a healthy sense of humor.